360Mozambique – The 300 million dollar-button
In times when technology has become a commodity, design and user experience are increasingly becoming a competitive advantage. When I was still at university, in my economics course, I learned about Michael Porter and his theories of positioning companies in the market. These then called Porter’s 5 forces. Porter, a renowned professor at Harvard Business School, managed through a strategic vision to show us the pillars for the full operation of companies, which are: threat of substitute products; threat of entry of new competitors; bargaining power of customers; bargaining power of suppliers, and rivalry among competitors.
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